"See our aesthetics, feel our love and hear our heart beating in every garment we create for you."
– Dorzh AYUSHIN.
THE BRAND
AYUSHIN is a Vienna-based designer brand, a space where love and appreciation are shared and magnified. Celebrating freedom and self-determination, AYUSHIN creates exquisite designs imbued with uniqueness and individuality.
Constantly driven by beauty and grace, we create the elegance of tomorrow. Our garments are characterised by clear and sleek silhouettes, a juxtaposition of stability and movement and modern femininity.
The brand’s style is influenced by Buryat culture and traditions, combined with an architectural approach to the design process.
Constantly driven by beauty and grace, we create the elegance of tomorrow. Our garments are characterised by clear and sleek silhouettes, a juxtaposition of stability and movement and modern femininity.
The brand’s style is influenced by Buryat culture and traditions, combined with an architectural approach to the design process.
THE CREATIVE DIRECTOR
The creative director is from the Republic of Buryatia, home to the Buryat ethnic minority, in Siberia. In his childhood, he absorbed elements of Buryat and Russian culture, while maintaining a lasting interest in European art and history.
Dorzh’s education in architecture also influences the brand’s creations, making it possible to look at design from a different angle. Fashion and architecture are two closely related fields. Both deal with structure, design, form, flow and the interaction between colour and material.
The creative director is driven by the desire to preserve, reinterpret and share the visual aesthetic of his home culture of Buryatia.
Dorzh’s education in architecture also influences the brand’s creations, making it possible to look at design from a different angle. Fashion and architecture are two closely related fields. Both deal with structure, design, form, flow and the interaction between colour and material.
The creative director is driven by the desire to preserve, reinterpret and share the visual aesthetic of his home culture of Buryatia.
WHOLESALE
